Consumers' Awareness and Intention to Purchase Organic Vegetable

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Verlag: LAP Lambert Academic Publishing
Autor: Kouy Sothea
Artikel-Nr.: KNV65827294
ISBN: 9786202012478

Organic agriculture has received attention in recent decade on account of its biological feature,... mehr

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Organic agriculture has received attention in recent decade on account of its biological feature, so agricultural institutions have been formed and developed enormously in organic field at the present time in Cambodia. Hence, this research is to identify organic market trend, organic consumers' profile, organic consumers' awareness, consumers' knowledge of organic vegetable certification, and the factor influences consumer's intention to purchase organic vegetable through descriptive statistics, chi-square, factor analysis, correlation analysis and multiple regression analysis which was conducted in Phnom Penh City where is the best place selling organic products majority in Cambodia. Data was collected in front of several supermarkets by structure questionnaire within 456 respondents.

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