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No Such Thing as Over-Exposure
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  • Pearson Education
  • Robert Slater
  • KNV13944235
  • 9780131497344
In the wake of his incredibly successful TV show, The Apprentice, Donald Trump went beyond... mehr
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In the wake of his incredibly successful TV show, The Apprentice, Donald Trump went beyond celebrity to become a true legend. He is the billionaire everyone recognizes, one whose name is its own global brand. Slater convinced Trump to give him unprecedented access: over 100 hours of private conversations and meetings. Wherever Trump went, Slater was there: as a 'fly on the wall' at secret deal-making sessions, on a Gulfstream jet trip to the dedication of Trump's newest skyscraper, everywhere. Slater interviewed 150 Trump employees and colleagues -- even top competitors such as Kirk Kerkorian and Steve Wynn. Now, he reveals the man in full: the businessman and dealmaker, strategist and survivor, celebrity and personality always striving for more attention and success, whatever the obstacles. Learn how Trump transformed himself from an unknown local real estate developer to a global magnate. See how he really does business, discovering lessons that go far beyond anything he's let the public see before. Witness his brilliant media management; watch him leverage his celebrity to save his casino business from billion-dollar debts, twice. Most remarkable of all, discover how Trump really feels about his celebrity, his empire, his life.
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