For this book, Steve Brouwers (creative director at SBS) interviewed 42 makers painters, photographers, graphic designers, conceptual artists, furniture designers, video artists, advertisers from all around the world. He asked them about their childhood, their creative process, their inspirations and their most memorable achievements. The question that kicks off every interview What is creativity to you? resulted in an inspiring collection of personal conversations that provide an extraordinary insight into the artists minds. Interviews with: Nel Aerts, Alain Biltereyst, Conrad Botes, Jenny Brosinski, Tad Carpenter, Emily Forgot, Matt Clark, Jim Dive, Sue Doeksen, Bendt Eyckermans, Paul Fuentes, Harry Gruyaert, Ryan Gander, Tony Gum, Stephanie Hier, Wade Jeffree & Leta Sobierajski, Maira Kalman, Erik Kessels, George Lois, Anna Mac, Debbie Millman, Jonathan Monk, Mr Bingo, Morag Myerscough, Navid Nuur, Gemma OBrien, Max Pinckers, Pixie Pravda, Kay Rosen, Stefan Sagmeister, Paula Scher, Yuko Shimizu, Sammy Slabbinck, John Stezaker, Charline Tyberghein, David Uzochukwu, Joris Van De Moortel, Anne-Mie Van Kerckhoven, Dominic Wilcox, Matt Willey and Shawna X.