Entering the era of free trade today, it is increasingly felt that the level of competition in the business world is getting tighter. This is not only at the local or regional level, but has reached the world level. In order to survive in the competition, a company must implement the right business strategy. One reliable strategy in order to survive in this competition is through the quality of the products or services produced. Improving quality, customers will feel satisfied because the product can meet their needs as expected. One of the expectations of customers is when the product or service they have purchased with a certain sacrifice does not have a deficiency or defect that can interfere with the smooth functioning of the product. This is in accordance with what was stated by Crosby in 1979 where quality was defined as "conformance to requirements" because he considered product specifications to truly reflect consumer needs. not only at the local or regional level but has reached the world level. In order to survive in the competition, a company must implement the right business strategy.