Stop telling people what to do.

Start improving how they think. In today's workplace, where knowledge workers are paid to think, conventional leadership models are failing. The result is a crisis of disengagement and a costly gap between the way employees are managed and the way they want to be managed. This book offers a new approach to leadership development, showing you how to achieve lasting results by subtly and powerfully influencing the way your team thinks.

Based on a deep understanding of brain science, this practical guide provides a six-step framework for leaders who are ready to stop telling and start transforming:

• A New Way to Lead: Discover why traditional command-and-control methods fail with modern knowledge workers and how to unlock their potential by improving how they think.
• Practical Coaching Models: Implement proven, process-focused tools like the CREATE and FEELING models to structure conversations that generate insight and commitment.
• The Neuroscience of Performance: Understand the core discoveries about how the brain works-and why helping people make their own connections is the fastest way to drive change.
• Effective Feedback and Follow-Up: Learn to give feedback that builds strengths and ensures new insights become lasting habits, not just fleeting ideas.